Improve the SEO of your website. – Optimizing the sidebar for SEO is possible! To achieve this, you can use different techniques such as segmentation, updates, organizing it in detail and ensuring that it can be seen correctly from mobile devices. Known in Spanish as a sidebar, the sidebar is an essential element in the structure and SEO of a website, just like the header, the footer, the pages and the contact forms.
It is also present on Windows or Mac computers as an experience and navigation feature. But, in this article, we will talk specifically about the bar present on websites or blogs.
You will discover that optimizing the sidebar for SEO can generate positive results for a Digital Marketing strategy. So, to understand that resource and find out how it can help your site, keep reading!
- The importance of SEO for the success of a site
- The elements that influence SEO
- The role of the sidebar and why you need to structure it on your site
- Fundamental aspects of a sidebar
- Secrets to maintaining an optimized sidebar
The importance of SEO for the success of a site
When we talk about Digital Marketing, Inbound Marketing is a very present figure, and SEO is one of the main pillars for the success of a website. But why?
SEO stands for Hunt Train Optimization and is a set of instrumental techniques for optimizing websites and thus achieving good positioning in search engine results.
In other words, these optimizations are to rank well and generate organic traffic and authority for a website or blog.
Website modifications are essential to an SEO strategy. According to Search Engine Land, Google alone, the world’s most used search engine, receives around 2 trillion searches a year.
It is important to note that this data is approximate, as the company does not share data related to search volume.
The elements that influence SEO
A website has several elements in its structure that need special attention to maximize visibility and conversion. We can stand out:
- header;
- footer;
- content;
- CTAs;
- sidebars;
- data capture forms.
Working on optimizing each of them can ensure that sites stay up to date-and follow Google’s primary ranking factors to have good organic results.
The role of the sidebar and why you need to structure it on your site
Blogs are created, especially, to attract traffic and, subsequently, convert visitors into people interested in your product or service.
And the sidebar plays a crucial role when the focus is change since it is likely to insert CTAs and lead the booklover to take the necessary action.
In the case of the example we mention below, the CTA motivates the user to create a blog for free, learn about the available materials or access Rock University courses.
Fundamental elements of a sidebar
Banners
The banners are always linked to some offer you want to make to take your reader from point A to point B, that is, from one page to another.
This way, they will often help you upsurge the number of leads or products sold.
Imagine an offer you make so that your entire spectators knows about a solution or the creation or service that needs to be highlighted to boost your campaigns.
It will be temporary and can end anytime because an old banner decorates your website.
Data capture forms
Now, thinking not only about selling and promoting the product but also about receiving data such as email.
With these resources, you can maintain personal contact through email marketing or even send a product that is on sale and featured on the blog by creating a banner.
Capture forms help increase your contact base and broaden your relationship with readers through organic attraction and email marketing.